Let’s get you startedSign in or create an account to view your personalized quotes.
By continuing, you agree to Insurify's Terms & Conditions.

Cheap Auto Insurance in Madison, Wisconsin (2026)

USAA offers the cheapest car insurance in Madison, with minimum-coverage policies as low as $32 per month.

Secure. Free. Easy-to-use.
Excellent
Progressive LogoAllstate LogoLiberty Mutual LogoUSAA LogoThe General LogoBristol West Logo120+ more

Cheapest recent rates near Madison, Wisconsin

Drivers in and around Madison, Wisconsin have found policies from Liberty Mutual, Liberty Mutual with RightTrack®, Direct Auto, and more, through Insurify in the last few days.

*Quotes generated for Insurify users in and around Madison, Wisconsin within the last 10 days. Last updated on March 31, 2026. Actual quotes may vary based on the policy buyer’s unique driver profile.

Rates shown are real-time Insurify user quotes from 500+ insurance companies and Quadrant Information Services data. Insurify’s algorithm excludes anomalous quotes and anonymizes personal details, then displays refined quotes by price, date, and insurer popularity up to 10 days ago from March 31, 2026. Actual quotes may vary based on the policy buyer’s unique driver profile.

*Quotes generated for Insurify users in and around Madison, Wisconsin within the last 10 days. Last updated on March 31, 2026. Actual quotes may vary based on the policy buyer’s unique driver profile.

Rates shown are real-time Insurify user quotes from 500+ insurance companies and Quadrant Information Services data. Insurify’s algorithm excludes anomalous quotes and anonymizes personal details, then displays refined quotes by price, date, and insurer popularity up to 10 days ago from March 31, 2026. Actual quotes may vary based on the policy buyer’s unique driver profile.
Jamie Johnson
Written byJamie Johnson
Jamie Johnson
Jamie JohnsonInsurance and Personal Finance Writer
  • 6 years experience in personal finance writing

  • Featured on Credit Karma and Insider

Jamie is a meticulous researcher who has published 2,000+ personal finance articles. Her expertise is trusted by major brands like Bankrate and Rocket Mortgage.

Featured in

media logomedia logomedia logo
Katie Powers
Edited byKatie Powers
Photo of an Insurify author
Katie PowersLicensed P&C Agent, Senior Insurance Editor
  • Licensed auto and home insurance agent

  • 4+ years experience in insurance and personal finance editing

  • NPN: 20564519

Katie uses her knowledge and expertise as a licensed property and casualty agent in Massachusetts to help readers understand the complexities of insurance shopping.

Featured in

media logomedia logo

Updated

Why you can trust Insurify: Comparing accurate insurance quotes should never put you at risk of spam. We earn an agent commission only if you buy a policy based on our quotes. Our editorial team follows a rigorous set of editorial standards and operates independently from our insurance partners. Learn more.
Advertiser Disclosure

At Insurify, our goal is to help customers compare insurance products and find the best policy for them. We strive to provide open, honest, and unbiased information about the insurance products and services we review. Our hard-working team of data analysts, insurance experts, insurance agents, editors and writers, has put in thousands of hours of research to create the content found on our site.

We do receive compensation when a sale or referral occurs from many of the insurance providers and marketing partners on our site. That may impact which products we display and where they appear on our site. But it does not influence our meticulously researched editorial content, what we write about, or any reviews or recommendations we may make. We do not guarantee favorable reviews or any coverage at all in exchange for compensation.

The average monthly cost of auto insurance in Madison, Wisconsin, is $60 for a liability-only policy and $118 for full coverage. This is on par with the state average of $58 for liability coverage and $109 for a full-coverage policy.

Wisconsin drivers pay lower rates than the overall national average rate, perhaps partially due to the state’s at-fault system. Ultimately, the cost of your auto insurance policy will vary depending on your driving record, marital status, credit history, and the type of vehicle you drive.[1]

Here’s what you should know about finding auto coverage in Madison.

Quick Facts
  • USAA, State Farm, and Auto-Owners are the three cheapest insurers in Madison.

  • Wisconsin law allows auto insurers to consider your credit information when determining your premium.[2]

  • Because Wisconsin is an at-fault state, the driver who caused the accident is responsible for covering the costs of the other driver’s resulting injury and vehicle damage.[3]

Best car insurance companies in Madison

Car insurance rates can vary quite a bit depending on the company you choose. Overall, USAA, State Farm, and Auto-Owners offer the best car insurance options for Madison drivers.

But the best auto insurance policy for you depends on your specific insurance needs, so it’s a good idea to compare your coverage options and speak to an insurance agent about your options.

Insurance Company
sort ascsort desc
IQ Score
The Insurify Quality (IQ) Score uses more than 15 criteria to objectively rate insurance companies on a one-to-ten scale. The Insurify editorial team researches insurer data to determine the final scores.
sort ascsort desc
Full Coverage
sort ascsort desc
Liability Only
sort ascsort desc
Best For
sort ascsort desc
USAA9.1$63$35Veterans
State Farm9.3$65$36Safe drivers
Auto-Owners8.2$66$37New vehicles
Disclaimer: Table data sourced from real-time Madison car insurance quotes from Insurify's 500+ partner insurance providers and quote estimates from Quadrant Information Services. Actual car insurance quotes in Madison may vary based on the policy buyer's unique driver profile.
  • Our editorial team spent more than 350 hours developing the Insurify Quality (IQ) Score and scoring insurance companies. The IQ Score objectively analyzes and calculates a score for insurers using more than 15 crucial criteria. The team weighted criteria by importance to the consumer — factors such as customer reviews and affordability influence the score more than availability and third-party ratings.

    We rate each company on a 1 to 10 scale based on five categories: financial ratings, customer satisfaction, affordability, customer support and transparency, and availability. Insurify updates ratings once a year or as more recent information becomes available.

    • Third-party financial ratings: Insurify uses data from AM Best, S&P, Moody’s, and more to compare insurance companies’ credit and ability to pay out future claims.
    • Customer satisfaction: To calculate this score, Insurify analyzed more than 55,000 customer reviews across 155 car insurance companies. We also consider third-party ratings from J.D. Power, the National Association of Insurance Commissioners, and Trustpilot.
    • Affordability: Our data scientists analyzed more than 90 million real-time auto insurance rates from our partners across the U.S., as well as available discounts, to calculate an affordability score.
    • Customer support and transparency: This measures coverage options, ease of claims filing, and the insurer's transparency surrounding discounts, coverages, and claims process.
    • Availability and reach: Insurify scores availability and reach by identifying the number of states in which insurers offer coverage and company size by market share.

Best insurer for veterans: USAA

User Reviews
4.9
IQ Score
The Insurify Quality (IQ) Score uses more than 15 criteria to objectively rate insurance companies on a one-to-ten scale. The Insurify editorial team researches insurer data to determine the final scores.
9.1 /10
Liability Only
Liability-only insurance, sometimes called minimum-coverage insurance, pays for bodily injury and property damage to others in an accident the policyholder causes. It does not pay for the insured’s own damages.
$32/mo
Full Coverage
Full-coverage car insurance generally includes liability, collision, and comprehensive coverage, and may include other optional coverages such as uninsured motorist coverage. Collision covers a policyholder’s repair or replacement costs in case of an accident. Comprehensive covers damages caused by non-accident events. The average quote displayed here reflects policies with the following coverage limits: $50,000 bodily injury liability per person; $100,000 bodily injury liability per accident; $50,00 property damage liability per accident; $1,000 collision deductible; and a $1,000 comprehensive deductible.
$64/mo
4.9
Best choice in Madison, WIBased on 3,317 verified driver reviews and ratings
How drivers feel about USAA

Customers appreciate the insurer’s reliable customer service and claim handling but express concerns about high rates and frequent price increases. Some also find the insurer’s security protocols and communication methods frustrating.

AI-generated from the text of verified reviews collected by Insurify
Best in Madison for
Members of the military community
Outstanding customer service
Competitive rates
How drivers feel about USAA

Customers appreciate the insurer’s reliable customer service and claim handling but express concerns about high rates and frequent price increases. Some also find the insurer’s security protocols and communication methods frustrating.

AI-generated from the text of verified reviews collected by Insurify
Best in Madison for
Members of the military community
Outstanding customer service
Competitive rates
Showing recent national reviews - See all 1,517 USAA reviews
Scott
Verified Review
Way too expensive
Reviewed in Texas on March 29, 2026
Costs double the price of other insurers.
Blake
Verified Review
Meh
Reviewed in Washington on March 29, 2026
For all the hype, I found their rates inflated and service mediocre. I spent the better part of an afternoon chatting with an agent who was pushing coverage we didn’t need or want, to finally land on a reasonable policy.
Wayne
Verified Review
Wonderful customer service
Reviewed in Arizona on March 29, 2026
Very responsive.
JD Power
J.D. Power data measures overall customer satisfaction and claims satisfaction based on a 1,000-point scale.
739
NAIC Index
Average amount of customer complaints relative to competitors on a 0-5 scale. A lower score represents fewer complaints.
1.31
A.M. Best
A.M. Best analyzes an insurer’s financials, operating performance, business profile, and other factors to generate an opinion-based rating of a company’s financial and credit strength. Ratings range from A++ (exceptional) to D (poor).
A++
Why we picked this company

USAA has been in business for more than 100 years and receives high ratings for customer satisfaction. The company offers low rates for active-duty military members, veterans, and their families. Nearly 9,000 veterans currently live in Madison, so many drivers in the city can benefit from coverage from USAA.

Pros
  • High customer satisfaction ratings

  • Discount of up to 30% via SafePilot safe driving program

Cons
  • Exclusive eligibility requirements for active-duty military members, veteranas, and their families

  • No 24/7 customer phone support

Best insurer for safe drivers: State Farm

User Reviews
4.0
IQ Score
The Insurify Quality (IQ) Score uses more than 15 criteria to objectively rate insurance companies on a one-to-ten scale. The Insurify editorial team researches insurer data to determine the final scores.
9.3 /10
Liability Only
Liability-only insurance, sometimes called minimum-coverage insurance, pays for bodily injury and property damage to others in an accident the policyholder causes. It does not pay for the insured’s own damages.
$34/mo
Full Coverage
Full-coverage car insurance generally includes liability, collision, and comprehensive coverage, and may include other optional coverages such as uninsured motorist coverage. Collision covers a policyholder’s repair or replacement costs in case of an accident. Comprehensive covers damages caused by non-accident events. The average quote displayed here reflects policies with the following coverage limits: $50,000 bodily injury liability per person; $100,000 bodily injury liability per accident; $50,00 property damage liability per accident; $1,000 collision deductible; and a $1,000 comprehensive deductible.
$68/mo
4.0
Best choice in Madison, WIBased on 16,551 verified driver reviews and ratings
How drivers feel about State Farm

Customers appreciate the insurer’s excellent customer service and personal attention but dislike the high prices and frequent rate increases. They also express frustration with the claims process.

AI-generated from the text of verified reviews collected by Insurify
Best in Madison for
Customer service
Competitive rates
Discounts for safe drivers
How drivers feel about State Farm

Customers appreciate the insurer’s excellent customer service and personal attention but dislike the high prices and frequent rate increases. They also express frustration with the claims process.

AI-generated from the text of verified reviews collected by Insurify
Best in Madison for
Customer service
Competitive rates
Discounts for safe drivers
Showing 36 Wisconsin reviews for Madison drivers - See all 7,299 State Farm reviews
Jeffrey
Verified Review
State Farm charges too much
Reviewed in Wisconsin on March 24, 2026
Premiums continue to go up even though I have no claims and drive less each day.
Mark
Verified Review
Stay away!
Reviewed in Wisconsin on March 6, 2026
Rates just keep going up. We have friends with State Farm who have newer cars, and they pay way less than we do! What's up with that?
Barbara
Verified Review
Poor Communication
Reviewed in Wisconsin on March 2, 2026
Rates were raised significantly with no explanation.
Jim
Verified Review
Policy for State Farm
Reviewed in Wisconsin on February 28, 2026
Average but higher cost.
Marlene
Verified Review
State Farm Rate Increase
Reviewed in Wisconsin on February 27, 2026
A $175 quote turned into $220 in less than a year. Other insurers are offering half that.
Thomas
Verified Review
State Farm Overall Experience
Reviewed in Wisconsin on February 9, 2026
Good service, good coverage, but the price is a little high.
Dennis
Verified Review
Disappointed
Reviewed in Wisconsin on January 29, 2026
I do not drive any longer, but because we only have one vehicle, they want $400 for six months.
Randy
Verified Review
Decent Discount for Being There 30 Years, Horrible Service
Reviewed in Wisconsin on January 29, 2026
The bill is different every month! I have no accidents, no tickets. The agent blames it on corporate. Always a runaround with every question!
David
Verified Review
Yeah, but no
Reviewed in Wisconsin on January 26, 2026
Too expensive. I won't be able to afford it soon.
JD Power
J.D. Power data measures overall customer satisfaction and claims satisfaction based on a 1,000-point scale.
657
NAIC Index
Average amount of customer complaints relative to competitors on a 0-5 scale. A lower score represents fewer complaints.
0.84
A.M. Best
A.M. Best analyzes an insurer’s financials, operating performance, business profile, and other factors to generate an opinion-based rating of a company’s financial and credit strength. Ratings range from A++ (exceptional) to D (poor).
A++
Why we picked this company

State Farm offers insurance products in all 50 states and gives policyholders numerous opportunities to save on auto insurance. Safe drivers can use the Drive Safe & Save program to save up to 30% on car insurance. The company offers customizable coverage and bundling opportunities.

Pros
  • Rideshare insurance available

  • Above-average J.D. Power customer satisfaction rating in the North Central region

Cons
  • Doesn’t offer gap insurance 

  • Potentially not the most affordable option for drivers with traffic violations

Best insurer for new vehicles: Auto-Owners

User Reviews
4.3
IQ Score
The Insurify Quality (IQ) Score uses more than 15 criteria to objectively rate insurance companies on a one-to-ten scale. The Insurify editorial team researches insurer data to determine the final scores.
8.2 /10
Liability Only
Liability-only insurance, sometimes called minimum-coverage insurance, pays for bodily injury and property damage to others in an accident the policyholder causes. It does not pay for the insured’s own damages.
$34/mo
Full Coverage
Full-coverage car insurance generally includes liability, collision, and comprehensive coverage, and may include other optional coverages such as uninsured motorist coverage. Collision covers a policyholder’s repair or replacement costs in case of an accident. Comprehensive covers damages caused by non-accident events. The average quote displayed here reflects policies with the following coverage limits: $50,000 bodily injury liability per person; $100,000 bodily injury liability per accident; $50,00 property damage liability per accident; $1,000 collision deductible; and a $1,000 comprehensive deductible.
$69/mo
4.3
Best choice in Madison, WIBased on 323 verified driver reviews and ratings
How drivers feel about Auto-Owners

Customers appreciate the friendly service and quick claims process but dislike the constant rate increases and perceived inflexibility in pricing.

AI-generated from the text of verified reviews collected by Insurify
Best in Madison for
Cheap rates
Senior drivers
Ample discounts
How drivers feel about Auto-Owners

Customers appreciate the friendly service and quick claims process but dislike the constant rate increases and perceived inflexibility in pricing.

AI-generated from the text of verified reviews collected by Insurify
Best in Madison for
Cheap rates
Senior drivers
Ample discounts
Showing 5 Wisconsin reviews for Madison drivers - See all 148 Auto-Owners reviews
Chick
Verified Review
Disappointed! Would rather have TALKED to an actual person!
Reviewed in Wisconsin on November 17, 2025
It has been excellent! I just wanted to compare prices, but unfortunately, I insure 6 vehicles and your website doesn’t allow me to include them all!
Larry
Verified Review
One of the best insurers I've had, but getting too expensive to keep. Need to shop around.
Reviewed in Wisconsin on October 26, 2025
Excellent customer service from start to finish when I had a fender bender.
David
Verified Review
Great Service
Reviewed in Wisconsin on August 9, 2025
They are fantastic to work with.
Roy
Verified Review
I don't have anything to add
Reviewed in Wisconsin on June 5, 2025
Good company, but I didn't care for their premiums going up this year just for liability and roadside service.
Dale
Verified Review
Good Review
Reviewed in Wisconsin on April 18, 2025
I've had no problems with them and I have recommended them.
JD Power
J.D. Power data measures overall customer satisfaction and claims satisfaction based on a 1,000-point scale.
654
NAIC Index
Average amount of customer complaints relative to competitors on a 0-5 scale. A lower score represents fewer complaints.
0.46
A.M. Best
A.M. Best analyzes an insurer’s financials, operating performance, business profile, and other factors to generate an opinion-based rating of a company’s financial and credit strength. Ratings range from A++ (exceptional) to D (poor).
A++
Why we picked this company

Founded in 1916, Auto-Owners offers policyholders Purchase Price Guarantee, Total Loss, and gap insurance coverages, which can all benefit owners of new cars. If your financed, newer vehicle is totaled, these coverages can help you receive the original cost of the vehicle and pay off any remaining loan or lease balance. Additionally, Auto-Owners at least 13 discounts, including savings tied to how you pay for coverage, whether you bundle policies, and more.

Pros
  • Above-average J.D. Power customer satisfaction rating in the North Central region

  • Multiple available coverages to help protect new cars

Cons
  • Not available in every state

  • Online quotes not available

How to get the cheapest car insurance in Madison

Insurance companies look at a variety of factors to determine your auto insurance rates. Insurers use different parameters, but most look at your driving history, location, age, and deductible.

Here are five ways to find lower rates on car insurance in Madison:

  • Choose a higher deductible. You’ll pay an out-of-pocket deductible before your insurance company pays an insurance claim. The higher your deductible, the less you’ll pay each month for auto insurance.

  • Choose a safer car. Most insurance companies will lower your premium if your car has safety features like airbags, anti-lock brakes, and alarm systems.

  • Take advantage of low-mileage discounts. If your annual mileage is below average, you may qualify for a low-mileage discount.

  • Bundle your insurance coverage. Another way to save is by bundling your auto policy with home insurance, renters insurance, or life insurance.

  • Shop around. Different insurance companies offer different rates and discounts, so you should shop around among different insurers. An online comparison tool is a good way to compare rates from multiple insurers simultaneously.

Cheapest liability-only car insurance in Madison: USAA

Liability-only car insurance covers the other driver’s vehicle damages and medical expenses if you cause an auto accident. It doesn’t pay for any of your car repairs or medical bills you incur.[4]

Because liability insurance is less expensive than full coverage, some drivers choose it to save money on auto insurance. It makes the most sense for drivers with inexpensive or older vehicles.

Here are the cheapest options for liability-only insurance in Madison.

The below rates in Madison, WI, are estimated rates current as of: Tuesday, March 31 at 12:00 PM PDT. 
Insurance Company
sort ascsort desc
Average Monthly Quote
sort ascsort desc
USAA$32
State Farm$34
Auto-Owners$34
Certainly$42
Erie$45
GEICO$45
First Chicago$46
American Family$48
Chubb$55
Safeco$59
Direct Auto$60
GAINSCO$60
Dairyland$63
Farmers$65
Nationwide$65
The General$66
Bristol West$70
Liberty Mutual$75
National General$77
Root$80
Travelers$84
Allstate$95
State Auto$126
Disclaimer: Table data sourced from real-time Madison car insurance quotes from Insurify's 500+ partner insurance providers and quote estimates from Quadrant Information Services. Actual car insurance quotes in Madison may vary based on the policy buyer's unique driver profile.

Cheapest full-coverage car insurance in Madison: USAA

Full-coverage auto insurance typically includes liability, collision, and comprehensive insurance. It offers you the most protection if you have an auto accident. Full-coverage insurance can also kick in for damages from vandalism, theft, falling objects, and more.

Because full-coverage insurance comes with more robust protection, it costs more than liability-only insurance. Here are some of the cheapest full-coverage quotes for Madison drivers.

The below rates in Madison, WI, are estimated rates current as of: Tuesday, March 31 at 12:00 PM PDT. 
Insurance Company
sort ascsort desc
Average Monthly Quote
sort ascsort desc
USAA$64
State Farm$68
Auto-Owners$69
Erie$90
GEICO$90
Certainly$92
American Family$97
Safeco$104
Chubb$112
Direct Auto$122
Liberty Mutual$130
Farmers$131
Nationwide$133
First Chicago$147
Root$150
Bristol West$167
Travelers$170
National General$177
The General$191
Allstate$191
Dairyland$222
GAINSCO$229
State Auto$253
Disclaimer: Table data sourced from real-time Madison car insurance quotes from Insurify's 500+ partner insurance providers and quote estimates from Quadrant Information Services. Actual car insurance quotes in Madison may vary based on the policy buyer's unique driver profile.

Cheapest recent rates near Madison, Wisconsin

Drivers in and around Madison, Wisconsin have found policies from Liberty Mutual, State Farm, Liberty Mutual with RightTrack®, and more, through Insurify in the last few days.

*Quotes generated for Insurify users in and around Madison, Wisconsin within the last 10 days. Last updated on March 31, 2026. Actual quotes may vary based on the policy buyer’s unique driver profile.

Rates shown are real-time Insurify user quotes from 500+ insurance companies and Quadrant Information Services data. Insurify’s algorithm excludes anomalous quotes and anonymizes personal details, then displays refined quotes by price, date, and insurer popularity up to 10 days ago from March 31, 2026. Actual quotes may vary based on the policy buyer’s unique driver profile.

*Quotes generated for Insurify users in and around Madison, Wisconsin within the last 10 days. Last updated on March 31, 2026. Actual quotes may vary based on the policy buyer’s unique driver profile.

Rates shown are real-time Insurify user quotes from 500+ insurance companies and Quadrant Information Services data. Insurify’s algorithm excludes anomalous quotes and anonymizes personal details, then displays refined quotes by price, date, and insurer popularity up to 10 days ago from March 31, 2026. Actual quotes may vary based on the policy buyer’s unique driver profile.

Car insurance requirements in Wisconsin

All Wisconsin drivers must meet the state’s minimum liability requirements to drive a car in the state. Operating a motor vehicle without insurance will result in a fine of $500.

Here are the state’s minimum legal requirements:[5]

Coverage
sort ascsort desc
Minimum Requirements
sort ascsort desc
Property damage liability$10,000 per accident
Bodily injury liability$25,000 per person and $50,000 per accident

Liability-only insurance doesn’t provide enough coverage for many drivers. If you want additional protection, you should consider the following optional coverages:

  • illustration card https://a.storyblok.com/f/162273/x/5285c4cd74/uninsured-or-underinsured-motorist-coverage.svg

    Uninsured motorist coverage

    Uninsured motorist coverage protects you if you have an accident with an uninsured or underinsured driver who doesn’t have sufficient coverage for your damages and injury.

  • illustration card https://a.storyblok.com/f/162273/x/4c9753bdbe/medical-payments.svg

    Medical payments coverage

    Medical payments coverage, also called MedPay, can cover medical bills and hospital visits for you and your passengers following an accident. It can even kick in to cover funeral expenses.

  • illustration card https://a.storyblok.com/f/162273/x/169fdfde11/liability-coverage.svg

    Collision coverage

    If you have a car accident, collision coverage pays to repair or replace your vehicle, regardless of fault.

  • illustration card https://a.storyblok.com/f/162273/x/665da91bf7/comprehensive-coverage.svg

    Comprehensive coverage

    Comprehensive coverage pays for damage and loss related to non-collision incidents. For example, comprehensive insurance covers vehicle repairs or replacement costs if it’s damaged in a storm, stolen, or broken into.[6]

Cheapest car insurance for drivers with an incident

Many factors influence your car insurance premiums, but your driving history may have the biggest effect. Drivers with a clean record pay the lowest rates for auto insurance. If you have a history of driving incidents — like speeding tickets, driving under the influence (DUI) charges, or at-fault accidents — you can expect to pay more for insurance.

Find Car Insurance in Madison After an Accident

Insurify partners with more than 70 top insurers for quotes

Excellent
4.7 out of 5 based on 13,041 reviews
Secure. Free. Easy-to-use.
ProgressiveLiberty MutualAllstate

Cheapest car insurance for drivers with a speeding ticket: USAA

Speeding is one of the biggest causes of auto accidents. On average, 18,000 speeding-related crashes occur in Wisconsin every year, according to the Wisconsin Department of Transportation. If you receive a speeding ticket in Madison, you may face a fine between $200 and $800, depending on the violation.[7]

Your insurance premiums will also usually increase after receiving a speeding ticket. In Madison, you might pay $77 per month for a liability-only policy with a speeding ticket on your record.

The following table compares monthly liability quotes for Madison drivers with clean records versus those with speeding violations.

The below rates in Madison, WI, are estimated rates current as of: Tuesday, March 31 at 12:00 PM PDT. 
Insurance Company
sort ascsort desc
Clean Record
sort ascsort desc
With Ticket
sort ascsort desc
USAA$32$42
State Farm$34$44
Auto-Owners$34$45
Certainly$42$54
Erie$45$60
GEICO$45$59
First Chicago$46$59
American Family$48$63
Chubb$55$71
Safeco$59$78
Direct Auto$60$76
GAINSCO$60$72
Dairyland$63$80
Farmers$65$84
Nationwide$65$85
The General$66$89
Bristol West$70$89
Liberty Mutual$75$96
National General$77$97
Root$80$108
Travelers$84$110
Allstate$95$125
State Auto$126$169
Disclaimer: Table data sourced from real-time Madison car insurance quotes from Insurify's 500+ partner insurance providers and quote estimates from Quadrant Information Services. Actual car insurance quotes in Madison may vary based on the policy buyer's unique driver profile.

Cheapest car insurance for drivers with an at-fault accident: USAA

At-fault accidents are another driving incident that cause premiums to increase. Every time you file a claim request for an at-fault accident, your insurance company has to pay for repairs to your vehicle and the other driver’s vehicle. This makes you more expensive to insure, and your insurer could decide not to renew your policy if you have multiple at-fault accidents.[8]

Madison drivers with an at-fault accident pay a monthly average of $78 for liability-only insurance. Here are the cheapest liability insurance options for Madison drivers with an at-fault accident.

The below rates in Madison, WI, are estimated rates current as of: Tuesday, March 31 at 12:00 PM PDT. 
Insurance Company
sort ascsort desc
Clean Record
sort ascsort desc
With Accident
sort ascsort desc
USAA$32$43
State Farm$34$45
Auto-Owners$34$45
Certainly$42$55
Erie$45$59
GEICO$45$58
First Chicago$46$60
American Family$48$64
Chubb$55$72
Safeco$59$82
Direct Auto$60$81
GAINSCO$60$76
Dairyland$63$83
Farmers$65$86
Nationwide$65$87
The General$66$90
Bristol West$70$91
Liberty Mutual$75$99
National General$77$101
Root$80$106
Travelers$84$112
Allstate$95$126
State Auto$126$171
Disclaimer: Table data sourced from real-time Madison car insurance quotes from Insurify's 500+ partner insurance providers and quote estimates from Quadrant Information Services. Actual car insurance quotes in Madison may vary based on the policy buyer's unique driver profile.

Cheapest car insurance for drivers with a DUI: USAA

Driving under the influence is a major offense in Wisconsin, and your first incident would result in a fine between $150 and $300. You’d also face driver’s license revocation for six to nine months.[9] Additional violations will lead to higher fines and possible jail time.

Your auto insurance rates typically increase significantly after you get a DUI, and in some cases, your insurer may drop you as a customer. If you’ve been convicted of a DUI, you might pay as much as $75 per month in Madison for a minimum coverage policy.

Here are some of the cheapest liability-only quotes for Madison drivers with a DUI.

The below rates in Madison, WI, are estimated rates current as of: Tuesday, March 31 at 12:00 PM PDT. 
Insurance Company
sort ascsort desc
Clean Record
sort ascsort desc
With DUI
sort ascsort desc
USAA$32$44
State Farm$34$46
Auto-Owners$34$46
Certainly$42$52
Erie$45$61
GEICO$45$61
First Chicago$46$57
American Family$48$66
Chubb$55$75
Safeco$59$86
Direct Auto$60$82
GAINSCO$60$82
Dairyland$63$86
Farmers$65$89
Nationwide$65$89
The General$66$90
Bristol West$70$96
Liberty Mutual$75$102
National General$77$105
Root$80$110
Travelers$84$115
Allstate$95$130
State Auto$126$161
Disclaimer: Table data sourced from real-time Madison car insurance quotes from Insurify's 500+ partner insurance providers and quote estimates from Quadrant Information Services. Actual car insurance quotes in Madison may vary based on the policy buyer's unique driver profile.

Cheapest car insurance for seniors: USAA

Your age can affect your car insurance premium. Most people see their auto insurance rates decrease after the age of 35. But once you reach 75, rates can start creeping back up again because senior drivers are more likely to have a car accident and face injury.[10]

A liability-only policy for a senior driver in Madison costs $48 per month, on average.

Fortunately, seniors can save money on auto insurance by enrolling in an approved defensive driving course or taking advantage of low-mileage discounts. Here are the cheapest insurers for senior drivers in Madison.

The below rates in Madison, WI, are estimated rates current as of: Tuesday, March 31 at 12:00 PM PDT. 
Insurance Company
sort ascsort desc
Liability Only
sort ascsort desc
Full Coverage
sort ascsort desc
USAA$25$50
State Farm$26$51
Auto-Owners$26$52
Erie$33$66
GEICO$34$69
Certainly$34$74
First Chicago$37$118
American Family$37$75
Chubb$40$81
Direct Auto$47$95
Nationwide$48$98
GAINSCO$49$188
Farmers$50$100
Safeco$50$88
Dairyland$51$181
The General$54$155
Bristol West$56$134
National General$58$134
Liberty Mutual$60$105
Root$64$121
Travelers$64$131
Allstate$74$149
State Auto$92$184
Disclaimer: Table data sourced from real-time Madison car insurance quotes from Insurify's 500+ partner insurance providers and quote estimates from Quadrant Information Services. Actual car insurance quotes in Madison may vary based on the policy buyer's unique driver profile.

Cheapest car insurance for teens: USAA

Teen drivers pay some of the highest rates for auto insurance due to their lack of driving experience. Motor vehicle crashes are the leading cause of death for U.S. teens. Drivers between the ages of 16 and 19 have a fatal crash rate nearly three times as high as drivers older than 20.[11]

Teenage and young drivers in Madison pay a monthly average of $114 for liability-only coverage. Young drivers can find more affordable car insurance by earning good student discounts or driving a safe vehicle. Joining your parents’ existing insurance policy is another way to secure the best rate.

Here are the cheapest options for teenage drivers in Madison.

The below rates in Madison, WI, are estimated rates current as of: Tuesday, March 31 at 12:00 PM PDT. 
Insurance Company
sort ascsort desc
Liability Only
sort ascsort desc
Full Coverage
sort ascsort desc
USAA$61$121
State Farm$67$135
Auto-Owners$70$142
Certainly$80$175
GEICO$82$165
Erie$84$169
First Chicago$87$280
American Family$93$188
Dairyland$111$390
GAINSCO$112$428
Chubb$116$237
Direct Auto$118$240
The General$119$343
Safeco$122$214
Bristol West$128$305
Nationwide$130$266
Farmers$132$267
Liberty Mutual$135$235
Root$142$265
National General$159$366
Travelers$178$361
Allstate$192$386
State Auto$312$627
Disclaimer: Table data sourced from real-time Madison car insurance quotes from Insurify's 500+ partner insurance providers and quote estimates from Quadrant Information Services. Actual car insurance quotes in Madison may vary based on the policy buyer's unique driver profile.

Find Cheap Car Insurance in Madison

Insurify partners with 120+ top insurers for accurate quotes

Excellent
4.7 out of 5 based on 13,041 reviews
Secure. Free. Easy-to-use.
ProgressiveLiberty MutualAllstate

Madison car insurance quotes by credit tier

Wisconsin is one of many states that allows insurance companies to consider credit history when determining insurance premiums. Some research shows that drivers with bad credit file more insurance claims, which is why insurers may adjust rates accordingly.

Drivers with excellent or good credit scores pay less for auto insurance than people with poor credit scores. Here’s what Madison drivers can expect to pay for full-coverage car insurance by credit tier.

Rates by Credit Tier

Disclaimer: Table data sourced from real-time quotes from Insurify's 50-plus partner insurance providers. Actual quotes may vary based on the policy buyer's unique driver profile.

Is car insurance more expensive in Madison?

Madison's car insurance rates are on part with Wisconsin's state averages, but lower than national averages. In Madison, full coverage averages $118 per month while liability-only coverage is $60 per month. Wisconsin's averages are $109 for full coverage and $66 for minimum coverage, while the national averages are $173 and $99, respectively.

Wisconsin car insurance rates can vary depending on your city and your ZIP code. For example, if you live in a city with higher rates of vandalism, you can expect to pay more for auto insurance. You’ll also pay more for insurance if you live in a big city than in a small town.

More cities in Wisconsin

Here are monthly rates in some other Wisconsin cities.

City
sort ascsort desc
Full Coverage
sort ascsort desc
Liability Only
sort ascsort desc
Kenosha$129$77
Milwaukee$186$90
Racine$133$78
Disclaimer: Table data is based on real-time Madison quotes from Insurify’s network of 500+ insurance partners. Actual rates may vary depending on the policyholder’s individual profile and coverage needs.

Madison car insurance FAQs

Before you compare quotes from multiple insurers, you should decide how much coverage you need. The following information should help you navigate the process of buying cheap car insurance in Madison, Wisconsin.

  • How much is car insurance in Madison, Wisconsin?

    The overall average cost of car insurance in Madison is $89 per month. On average, Madison drivers pay $60 per month for liability coverage and $118 for full-coverage insurance, according to Insurify data.

  • Who has the cheapest car insurance in Madison?

    USAA offers the cheapest car insurance quotes in Madison, with liability-only rates starting at $32 per month. Madison drivers can also find affordable coverage through the city's second- and third-cheapest insurers, State Farm and Auto-Owners, which have minimum-coverage rates as low as $34 and $34, respectively.

    Your actual quotes may be higher or lower than average, based on factors specific to you like your age, gender, and driving history.

  • What are the best car insurance companies in Madison?

    USAA, State Farm, and Auto-Owners are among the best insurers offering coverage for Madison drivers. All three offer competitive rates, have good financial strength ratings from AM Best, and IQ scores of 4 (out of 5) or better. That said, the best insurer for you may be different, based on your individual rating factors and coverage needs. Comparing quotes from multiple companies is the best way to find the coverage you need at an affordable price.

  • How much is car insurance in Wisconsin per month?

    Car insurance in Wisconsin costs $84 per month, on average. Drivers in the state pay $58 per month for liability coverage and $109 for full-coverage insurance.

  • What is the minimum coverage for car insurance in Wisconsin?

    Wisconsin drivers must carry a minimum of $10,000 per accident in property damage liability coverage, as well as $25,000 per person and $50,000 per accident in bodily injury liability coverage.

Methodology

Insurify data scientists analyzed more than 190 million quotes served to car insurance applicants in Insurify’s proprietary database to calculate the premium averages displayed on this page. These premiums are real quotes that come directly from Insurify’s 500+ partner insurance companies in all 50 states and Washington, D.C. Quote averages represent the median price for a quote across the given coverage level, driver subset, and geographic area.

Unless otherwise specified, quoted rates reflect the average cost for drivers between 20 and 70 years old with a clean driving record and average or better credit (a credit score of 600 or higher).

Liability-only premium averages correspond to policies with the following coverage limits:

  • Bodily injury limits between state-minimum rates and $50,000 per person, $100,000 per accident
  • Property damage limits between $10,000 and $50,000
  • No additional coverage
Full-coverage premium averages correspond to the same bodily injury and property damage limits in addition to:
  • Comprehensive coverage with a $1,000 deductible
  • Collision coverage with a $1,000 deductible

Quotes for Allstate, Farmers, GEICO, State Farm, and USAA are estimates based on Quadrant Information Services’ database of auto insurance rates.

Sources

  1. Insurance Information Institute. "What determines the price of an auto insurance policy?."
  2. Wisconsin Office of the Commissioner of Insurance. "Understanding How Insurance Companies Use Credit Information."
  3. NOLO. "Wisconsin Car Insurance Requirements."
  4. Insurance Information Institute. "Auto insurance basics—understanding your coverage."
  5. State of Wisconsin Department of Transportation. "Minimum insurance requirements."
  6. Insurance Information Institute. "What is covered by a basic auto insurance policy?."
  7. State of Wisconsin Department of Transportation. "Speeding."
  8. Insurance Information Institute. "Do auto insurance premiums go up after a claim?."
  9. State of Wisconsin Department of Transportation. "OWI AND RELATED ALCOHOL AND DRUG OFFENSE PENALTIES (AS OF OCTOBER 1, 2020)."
  10. Centers for Disease Control and Prevention. "Older Adult Drivers."
  11. Centers for Disease Control and Prevention. "Teen Drivers: Get the Facts."
Jamie Johnson
Written byJamie JohnsonInsurance and Personal Finance Writer
Jamie Johnson
Jamie JohnsonInsurance and Personal Finance Writer
  • 6 years experience in personal finance writing

  • Featured on Credit Karma and Insider

Jamie is a meticulous researcher who has published 2,000+ personal finance articles. Her expertise is trusted by major brands like Bankrate and Rocket Mortgage.

Featured in

media logomedia logomedia logo

Jamie is a meticulous researcher who has published 2,000+ personal finance articles. Her expertise is trusted by major brands like Bankrate and Rocket Mortgage.

linkedin
Katie Powers
Edited byKatie PowersLicensed P&C Agent, Senior Insurance Editor
Photo of an Insurify author
Katie PowersLicensed P&C Agent, Senior Insurance Editor
  • Licensed auto and home insurance agent

  • 4+ years experience in insurance and personal finance editing

  • NPN: 20564519

Katie uses her knowledge and expertise as a licensed property and casualty agent in Massachusetts to help readers understand the complexities of insurance shopping.

Featured in

media logomedia logo

Compare Car Insurance Quotes Instantly

Excellent
4.7 out of 5 based on 13,041 reviews
Secure. Free. Easy-to-use.
ProgressiveLiberty MutualAllstate